The numbers say it all
86% of consumers use the internet to make and research purchases. 60% of all organic searches go to the top three search results, and that percentage decreases significantly with each position and page.
Good search engine visibility is arguably the most valuable tool for customer acquisition (to companies that can achieve good positioning) over any other marketing medium.
Organic website leads have a close rate of 14.6%, whilst outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Further to this, 50% of all mobile searches are conducted in the hopes of finding local results, and 61% of those searches result in a purchase, making a very strong case for SEO as a vital customer acquisition strategy.
Quality over assumed assurances
Digital marketing is an ongoing, technical and time-consuming process. For some organisations, the online landscape for their industries is extremely competitive. There is seldom an example for SEO being too competitive, but there is a delicate balance between keyword selection and competition. Our process starts as early as identifying your most valuable keywords (according to their competitiveness) and your likelihood of being able to achieve good positioning.
Please make no mistakes. SEO is a consistent and long-term activity. We will not promise you the world for £50! The only thing we can promise is that you are in the hands of digital marketing experts, who have all the in-house skills required to deliver high-quality, above board, organic SEO services. You WILL see results for the keywords and phrases selected, but how long that will take cannot be guaranteed, and should not be guaranteed by anyone.
Our small business SEO agency services cover:
- Keyword and phrase research
- On-site optimisation
- Off-site optimisation
- Content creation
- Social media marketing