The mobile revolution is already well and truly rooted into the minds of marketers. The next logical phase for big tech is to introduce voice activated assistants into the mobile shopping forum. So how will voice activation slot into your small business marketing plan?
Voice technology on mobile phones has improved significantly in the last few years. The voice assistant market which includes Siri, Google Now and M$ Cortana is becoming more popular with consumers.
Now Amazon Alexa and Google Home are being introduced into homes, shopping from home using voice instructions is set to outgrow mobile.
The skinny on voice activated marketing
Voice technology systems can pretty much understand the context of an entire conversation, adapt to individual voices, and even recognise the personality of people. The tech has come a long way in a short space of time.
The heaviest user base is the 16-34 demographic. No surprise there. Tech-savvy youths are more comfortable and aware of how digital technology is evolving and should be the first audience to consider in your small business marketing plan.
Incorporating voice search into your marketing strategy will require publishing short form content that is accessible on mobile. More importantly content should be written in a way that is natural and mimics speaking.
You should already be publishing quality content that speaks to readers in a natural style anyway. There shouldn’t be any need for a major upheaval or transition. The big shake up will be on the tech side.
Putting the voice in your small business marketing plan
Amazon’s strategy for Alexa is to enable companies to include their voice activation service in the mobile shopping app. The technology will enable you to directly communicate with customers, but also improve the service such as making payments and checking credit balance.
Some examples: PayPal are using voice activation to allow customers to send money to friends and family. It won’t be long before this function is extended into the realm of B2B and B2C.
Starbucks has launched a voice ordering app so customers can pre-order drinks before reaching the coffee shop. Publishing company Hearst, uses Alexa to deliver inspirational quote from Oprah Winfrey’s book “What I Know for Sure.”
This is only the beginning, but creative marketers will see huge potential for voice activated assistants. If you haven’t already, watch the film Her with Joachim Phoenix. You can also get clued up about what you need to know to include voice shopping in this article.