Behind Brand Development
- Behind Brand Development
Because we offer our services to start-up and small businesses, there are some things which we feel are integral to how we operate, and these provide the foundations for our ethos as a company. They are simply quality, clarity and pricing.
QUALITY & ACCESSIBILITY
Marketing and the range of services it encompasses are both highly skilled and time-consuming.
We understand our market and have priced our services competitively, but some services will naturally require more time than others. The most important factor in us determining our prices, and therefore the amount of time your project requires, is our ability to provide high-quality work.
The ability to forecast your costs is pivotal in your ability to plan, and detailed planning is something all businesses undergo in their growth process. We know that unexpected costs are crippling, and that start-up and small businesses can only plan their growth and therefore marketing activities according to their finances.
All of our services are priced according to our day, half day or hourly rates. This allows us to offer most of our services using a fixed rate model, providing you with peace of mind. There are some instances where our rates do not reflect our day and hourly rates, and again, we will always agree to a fixed price for these services. For consultancy, outsourced and managed marketing services we agree a monthly rate or retainer.
Similar to our approach to pricing, we understand that we are the marketing experts and that if you knew all of the fancy industry terminology, you’d be pretty capable of carrying out our services yourself!
There is no point describing all of your needs in a language that’s not yours. We make sure you:
- understand what we’re suggesting
- understand if these are the most cost-effective solutions to you
- understand the return on investment you’re likely to achieve
- understand how we intend to offer these services to you
- understand why and how these services should fit into your marketing strategy
- and, most importantly, understand how this marketing strategy fits into your wider business activities and is right for you.
We employ the very best in project management and marketing practice with a workflow model that allows us to both act as consultants and match the output of larger agencies. Whilst we have the capabilities and experience to provide all of the services we offer in-house, we can also merge our services with selected external professionals when client’s deadlines or workloads require us to do so.
Brand Development is run by Aisha Sanusi, a marketing & branding professional with over 12 years of experience in a multitude of disciplines.
Aisha has contributed to the branding and positioning of industry-leading start-ups, online and social media strategies for some of the UK’s youngest and most innovative tech and new media companies, as well as communication and content strategies for a host of niche organisations.
All services offered can be carried out in-house, outsourced and project managed to facilitate larger capacity projects, or contracted out on a project by project basis.